Do you like wearing Adidas?
Origins:
- Founded by Adolf "Adi" Dassler in 1949 in Herzogenaurach, Germany
- The company name combines the founder's nickname "Adi" with the first part of his surname "Das"
- Emerged from a split with his brother Rudolf, who went on to found Puma
- Notable Achievements:
- Provided shoes for Jesse Owens in the 1936 Olympics
- Created the iconic three-stripe design in 1949, which became the company's trademark
- Revolutionized football/soccer boots with screw-in studs
- Business Facts:
- One of the world's largest sportswear manufacturers
- Produces footwear, clothing, and accessories
- Major competitor to Nike and Puma
- Listed on the Frankfurt Stock Exchange
- Headquarters remain in Herzogenaurach, Germany
- Notable Products:
- Stan Smith tennis shoes
- Superstar sneakers
- Predator football boots
- Ultra Boost running shoes
- Partnerships:
- Official supplier for major sporting events including FIFA World Cup
- Collaborations with designers like Yohji Yamamoto (Y-3 line)
- Partnerships with athletes like Lionel Messi and celebrities like Kanye West (prior to 2022)
- Environmental Initiatives:
- Committed to using recycled materials in production
- Developing sustainable manufacturing processes
- Working toward eliminating virgin plastic use
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